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LOW-HANGING FRUIT is a buzzword commonly used in business settings, a metaphor for doing the easiest work first, or for a quick fix that produces ripe, delectable results. 

"Think of your business as an orchard. The ability to spot low-hanging fruit is your livelihood."

In sales, it means a target that is easy to achieve, a product or service that is easy to sell, or a prospective client who seems very likely to buy the product, especially compared with other, more reluctant prospects.

"You've got to go after the easiest customers first. You've got to pick the low-hanging fruit."

If a company implements a strategy to boost sales quickly, rather than enduring an arduous process that takes a long time to produce results, this is also called picking or grabbing the low-hanging fruit.

"We're a small company with few assets, so to succeed in the short term, we need to go after the low-hanging fruit."

The simplest, most obvious thing you could possibly do that might have an impact, it can also refer to a problem that is easy to solve.

"When business types talk about picking low-hanging fruit, they mean finding easy solutions."

Many people hate it because the phrase and the concept are so frustratingly ubiquitous. 

"Low-hanging fruit – it's so overused and 90% of the time isn't as easy as the cliché makes it sound." 

A search of recent news stories on Google reveals some 15-20 mentions of the phrase every day in publications across the web — most of which come from Bloomberg, Forbes, WSJ, and other business-oriented sites.

"The phrase undervalues your effort. It is irrelevant." 

While the low-hanging fruit may be tempting, the true rewards often come from climbing higher and stretching for the real treasure in the higher branches. What do you think?


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