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THE BIGGER THEY ARE/COME, (THE HARDER THEY FALL) means the larger or the higher rank someone or something is, the more disastrous and spectacular their downfall. 

"The Reds are bitter about losing the championship game. The bigger they are, the harder they fall."

The idea here is that if someone has a lot of money, fame, power, etc., it is more difficult for them to accept the loss of those things. 

"He used to be very wealthy, but he lost every cent in the stock market crash. The bigger they are, the harder they fall."

It can also mean that it is more difficult to beat stronger opponents, but you can beat them, and when they lose they suffer a bigger loss. 

A: "Are you worried that he might be too strong?" B: "No, I'm not. He may be big, but the bigger they come, the harder they fall." 

The mighty are brought lower than the lowly. The size of the venture decides how badly it can fail. The concept is as old as anyone who has faced a more powerful opponent. 

"Impeaching a President is very painful — the bigger they come."

The idiom can be traced back to The Histories of Herodotus (440 BC): 'It is the gods' custom to bring low all things of surpassing greatness.' and Claudian "Against Rufinus" (395–97AD): 'Men are raised on high in order that they may fall more heavily.'

"The more powerful, influential or successful you are, the more difficult it is for you to lose your importance. The bigger they are, you know."

That said, the saying is commonly attributed to several turn-of-the-twentieth-century boxers who were facing such odds. One was a British heavyweight Robert Fitzsimmons, who allegedly said it circa 1900.

Bob: "The bigger they are, the 'arder they fall."

What he meant is that bigger people are harder to knock down, but when they go down they hit the ground harder. It was probably derived from similar adages, such as 'The bigger the tree, the harder she falls.'

Due to its high-energy and straight-in-the-face message the phrase is widely used in popular culture: in numerous songs, books, movies, etc.

"I know I'm going to beat it, it's a natural fact. The bigger they come, the harder they fall." [The Bigger They Come by John Regan, Steve Marriott & Peter Frampton] 

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