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TOWARD and TOWARDS are two equally acceptable ways of spelling the same preposition. Neither form is more formal or informal or more or less logical than the other.

"We walked toward the lake." 
"The bus is headed towards Accra."

Is that car hurtling toward you or towards you? Are you looking toward or towards a fulfilling retirement? The only difference seems to be that NAmE speakers prefer 'toward', while BrE speakers heavily favor 'towards'. 

"She is driving toward California from New York."
"He looked towards the direction of London."

That said, AmE speakers often use 'towards' in colloquial speech and writing, and 'toward' sometimes pops up in BrE.

"I have certainly heard American southerners use 'towards' frequently."
"I'm from Maumelle, Arkansas, and more likely to use 'towards' when motion is involved."

Both words can be pronounced with two or one syllable [təˈwɔː(r)dz], [twɔːdz] or [tɔː(r)dz] and [tɔː(r)d], [twɔːd] or [təˈwɔː(r)d]. In the UK, the two-syllable pronunciation is dominant, while the opposite seems to be true for the US.

"I don't know if there are many people who still say it as one syllable in the UK."
"In Boston, when we say 'towards' it sounds like 'tords'."

Toward(s) most often means 'in the direction of something'. If you go toward something, you move in the direction to that item. The flowers will turn towards the sun the same way we'll turn towards the sunlight when we're tanning on the beach.

"We are driving toward the mall."
"The dog kited towards his owner."

Toward(s) can also mean: 

1. in regards/relation to someone or something when talking about one's attitude, feelings and behavior toward something. Not a good idea to be disrespectful toward your boss if you have a serious attitude toward your career. 

"She's always been very friendly towards me."
"He has a lackadaisical attitude toward it all."

2. near or just before a time or place; in a position facing. You might get a bit sleepy towards the late afternoon and want a nap. The weather forecast may say that some snow is expected toward the end of the week. Did you tend to sit towards the front, middle, or back of the classroom? 

"Our seats were towards the back of the theatre."
"My house is at the bottom of the hill, toward the riverbend." 

3. for the purpose of; as a contribution to, to assist, to support or promote, such as when you're working toward something, getting closer to achieving a goal. It has the sense of 'with the aim to achieve' or 'in order to achieve'. You might be putting the money from your job toward your college tuition.

"Would you like to make a contribution towards a present for Linda?"
"North Korea is working towards denuclearization."

The words date back to the 9th century and have appeared with and without the trailing '-s.' 

"If you ask me, the 's' adds nothing and only makes users sound ignorant." 
"This Britishism doesn't just sound quaint. It sounds ignorant."

Although, different style guides from the US and UK have dictated different rules and there are those who will claim that 'towards' in AmE is wrong, both words are identical in meaning and can be used based on your preference.

"I'd say 'toward' is definitely smoother in sentences."
"Towards has a softer sound at the end which is the reason I favor it."

The OED says 'towards' is more colloquial in BrE, but there's no evidence that this is true in 21st-century British writing, so you're safe using the one that sounds better to you.

"If I think hard about it, I use towards more often. I have no idea why, though."
"Toward is clean and sounds fresh and crisp to me."

It is true that 'towards' has been used less frequently in written, edited AmE since the turn of the 20th century, but not much less. 

"Towards sounds sloppy, but I actually hear it all the time."
"I personally never use 'toward', but in the US, it is the more common form."

Corpora of BrE and AmE sources show that BrE use of 'towards' is only slightly ahead of AmE use. But AmE use of 'toward' is significantly greater than BrE use of 'toward': in one data set, AmE 'toward' is twenty times more common than BrE 'toward'.

"All this talk about 'toward' and 'towards' has triggered a word moment. Now they both look wrong!"

All in all, while in the UK, using 'towards' might come across as old-fashioned, saying 'towards' in the US will get you no funny looks.

"Let's raise a glass towards a new dawn! Let's all sail forth towards new horizons! We're moving towards a better future!" 

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