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WOO is a term for pseudo-scientific explanations that share certain common characteristics, often being too good to be true aside from being unscientific. 

"Mom is really into all that woo."

A woo can also be a person who holds those beliefs. So you could say, for example, "homeopathy is woo" or "only woos believe in homeopathy." 

"That reporter is a bit of a woo woo."

The term is understood specifically as dressing itself in the trappings of science while involving unscientific concepts, such as anecdotal evidence and sciencey-sounding words. 

"He made a living out of woo beliefs."

For example, articles describing new exercise routines are a staple of men's fitness and lifestyle magazines. This practice motivates people to switch from routine to routine without making any real progress. 

"Pert is a talented scientist who went woo-woo."

Martial arts have inspired all sorts of wootastic claims, termed "bullshido" by some. Many make attempts to follow concepts they know nothing about, such as Taoism. Others make ridiculous claims about chi. 


Audio woo consists of various vague and unsupported claims for devices or methods for getting better sound quality from systems that reproduce recorded music.


Car woo is the promotion of certain goods and services that ostensibly improve one's driving experience but are not founded in science. 


A quart of magic goo will clean and preserve your engine or transmission, improve operation and fix minor problems! 


Global warming woo, astrology woo, weight loss woo, dental woo, food woo, pH woo and many others are commonly shoehorned into any old pseudoscience to give them a veneer of legitimacy.

"Paradigm shift!"

Despite the name, it is a popular term within the Skeptical movement. It comes from "woo-woo", a term used in the late 80s by skeptical writers to ridicule people who believe or promote such things. 


Some believe it comes from the "woooo!" reaction to magic tricks. Some say it comes from the noise of a Theramin in old sci-fi movies or somehow derives from the music theme to The Twilight Zone. 

"One man's woo-woo, of course, is another's deeply held belief system." [Julia Moskin]

There is also a dated verb woo, which means to seek someone's love and, probably, love is the only thing that should remain firmly in the realm of the woo.

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